Engineering World 2011 - Presentatie

This month I spoke on Engineering World 2011, the conference for Dutch software engineers.
Connectivity has always been important for Uniface, and that continues with Cloud Computing.
It is partly in Dutch.

Engineering World 2011

Uniface Product Manager Ton Blankers and Uniface Solution Architect Theo Neeskens will be speaking at Engineering World 2011 on February 5th. Engineering World is a conference for Dutch software engineers. Theme of the conference is: What does "the Cloud" mean for you?

In my presentation I will try to explain the importance of connectivity in the Cloud. That means API's to various applications on the web, but also classic connectivity issues such as database independence and O/S independence.

RSVP on LinkedIn

Starts:	Saturday February 05, 2011, 09:00AM CET
Ends:	Saturday February 05, 2011, 05:00PM CET
Event Type:	Conference
Location:	Achmea Conferentie Center Handelsweg 2 Zeist, UTRECHT NL
Price:
Website:	http://www.engineeringworld.nl
Industry:	information technology and services
Keywords:	engineering, cloud, seminar, Java, .Net, Microsoft, hardware, SAAS, PASS, IBM, Azure
Intended For:	engineers,ontwikkelaars, software architecten, architecten
Organization:	Sogeti Nederland

Op zaterdag 5 februari 2011 organiseert Sogeti, alweer voor de 4e maal, de Engineering World 2011

Het centrale thema van Engineering World 2011 luidt: "Wat betekent de ‘Cloud’ voor jou?"

In samenwerking met SDN, User Groups en vakverenigingen bieden we een breed programma voor en door Engineers. In één dag ben je weer op de hoogte van de actuele ontwikkelingen binnen het Engineeringvak.

Meer informatie op www.engineeringworld.nl. Aanmelden kan via http://evenementen.sogeti.nl/

iCU2011

Time	Tuesday, May 10 · 2:00pm - 8:00pm
Location	Online Uniface Virtual Event - www.icu2011.com RSVP on LinkedIn RSVP on FaceBook
More Info	Is Java A Dead End For Enterprise Application Development? Is Java really the best way to develop enterprise business applications? Forrester analyst and former Java developer and architect, Mike Gualtieri doesn’t think so. Application developers must focus the lion’s share of their effort on the business requirements and user experience instead of tinkering with a multitude of plumbing-level Java frameworks. The solution: Application development tools and platforms, such as fourth generation languages (4GLs), that abstract lower-level programming functions to let professional developers focus on business value. Based on his hugely popular and controversial post, Java Is A Dead End For Enterprise App Development, Mike Gualtieri will argue why he thinks it is time for you to choose other application development platforms. 15.00 - 15.15 Dedicated Exhibit, Technical Campground & Networking time 15.15 - 16.00 Breakout Sessions and Q&A 16.00 - 16.15 Dedicated Exhibit, Technical Campground & Networking time 16:15 – 17:00 Breakout Sessions and Q&A 16.00 - 16.15 Dedicated Exhibit, Technical Campground & Networking time 17.15 – 18:00 Closing Keynote Address and Q&A Uniface and Cloud: Right Place, Right Time, Right Product Aad van Schetsen, Vice President Compuware Uniface, will outline why Uniface is the best development tool to help enterprise application developers create great software for Cloud deployment. He will look at how Uniface is performing right now, and at recent changes that have brought Uniface back to growth and position you ideally to take advantage of future opportunities. Speaker: Aad van Schetsen, Vice President, Compuware Uniface 18.00 – until late Dedicated Exhibit, Technical Campground & Networking time

Uniface Marketing enters a new era

Now Uniface is a semi-independent business unit within Compuware new and more innovative marketing techniques are being explored.

You might have seen the video's we made with Uniface developers, customers etc on www.badasssquares.com. (I am the guy with the beard in the second video):


This month we have held a virtual user conference on the web, www.icu2010.com. It really was set up as a virtual version of a real user conference. You entered the main hall:


You could choose to watch one of the many video presentations and participate in the live Q&A sessions:


There even was a lounge where you could chat with other visitors. Unfortunately only virtual beer was served:


You could visit several booths for different Compuware departments, user groups and partners:


I managed the Uniface Services booth. It was very nice to chat with customers from far away countries like Canada and Australia that you don't meet everyday:


We did different sessions for three timezones: Asia, Europe and The America's. So it was a very long day for the team:

The various polls that were held during the day, and the info on downloads of flyers and whitepapers etc gave us a nice indication of what our customers are interested in.

You might also want to read an independent artice here.

Uniface marketing viral: sneak preview